Elevating Growth, Partnership, and
Possibility in Sport
Move Forward with Wheelchair Basketball
Untapped Opportunity
Corporate involvement in the sport of wheelchair basketball has endless potential, possibilities and the ability to create a one of a kind legacy of sport engagement. Visionary partners have a unique chance to lead the way, elevating the sport on a global scale and significantly contributing to the evolution of the sport.
Engaged Audience
Wheelchair basketball represents a significantly underleveraged opportunity in the global sports sponsorship landscape. With compelling storytelling potential, dynamic content, and a highly marketable product, the sport offers authentic engagement opportunities that resonate deeply with diverse audiences.
Growth Potential
Wheelchair basketball is a fast-paced, dynamic sport that is instantly recognizable and increasingly popular worldwide. Its economic value continues to rise as the sport’s global reach expands, community engagement grows, strong corporate partnerships emerge, and media coverage increases. Momentum is building quickly—making now the ideal time to get involved.
Thank you Coach K
Mike "Coach K" Krzyzewski is a legend in the world of basketball. He coached Duke University to five NCAA championships and is the winningest coach in Division I history. Additionally, Coach K led the USA Men’s Basketball Team to 3 Olympic gold medals. He is also an inductee in the Basketball Hall of Fame and the United States Olympic and Paralympic Hall of Fame.
“Now is the time to get excited about, and invest in, the global development of wheelchair basketball. Like its stand-up counterpart, wheelchair basketball is a fast-paced, gritty, thrilling sport backed by a passionate fan base around the world. The narrative is shifting: wheelchair basketball is no longer on the sidelines of the sports landscape. It's inclusive, gaining momentum on the international stage and offers an unparalleled opportunity for corporations to have a bold, innovative and meaningful engagement with wheelchair basketball, especially at the grassroots level.
At the forefront of this movement is Kathleen Meade, Founder of Wheelhouse Sport Development. Her deep passion, expansive global network and proven ability to deliver high-impact programs are already elevating the game. Kathleen's leadership is not only expanding the sport's reach, but also redefining how corporate partners can support, sponsor, engage with and benefit from aligning with wheelchair basketball. The future and development of wheelchair basketball globally is incredibly exciting, and thanks to the work of Wheelhouse Sport Development, it's a future that is being thoughtfully built now."
Wheelchair basketball reaches across four global zones—Asia Oceania, Europe, Africa, and the Americas—with 111 national organizions to tap into.
“The Paris 2024 Paralympic Games were covered by a record 225 media rights holders, web streamers, digital, social, and audio platforms.
This means that for the first time in history, the world’s eight billion people had the opportunity to watch the event.”
- International Paralympic Committee, April 2025
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